Contribution, not fantasy profit
A popular item can create activity without creating enough money.
Recipe cost is only one part of the next-sale economics. Waste, packaging, payment or delivery fees, and hands-on labor can materially change what remains. Ignoring those costs makes volume look healthier than it is.
Contribution still is not restaurant net profit. Rent, salaried leadership, utilities, shared prep, cleaning, insurance, and other fixed or shared costs are paid from the contribution pool.
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